As the highly anticipated Super Bowl draws near, fans aren’t just excited for the epic clash on the football field, but also for the iconic commercials that have come to define the event almost as much as the game itself. This year, Paramount+ is set to steal the show with an advertisement that’s causing quite the buzz. Imagine a cavalcade of legendary characters all grouped together: Knuckles from the Sonic franchise, Halo’s Master Chief, the adorable Peppa Pig, and Arnold from “Hey Arnold!”—they’re all part of this star-studded lineup. And if that hasn’t piqued your interest yet, add to that mix the likes of the distinguished Patrick Stewart—famously known for his roles as Professor Charles Xavier in ‘X-Men’ and Captain Jean-Luc Picard in ‘Star Trek’—alongside actress Drew Barrymore, and Miami Dolphins quarterback Tua Tagovailoa.
Imagine all these diverse characters, celebrities, and a star athlete inexplicably find themselves stranded atop the enigmatic Paramount Mountain. The scenario posed is as baffling as it is amusing: How will they manage to descend? Enter Patrick Stewart, donning a classic American football jersey, who decides, in a bizarre twist, to throw Arnold towards the mountain’s peak, all while the band Creed’s music plays in the background. The outcome of their predicament? You’ll just have to watch to find out. Suffice it to say, the commercial promises to deliver a heavy dose of dark humor that’s sure to get people talking.
When it comes to the Super Bowl, everything is supersized—the sportsmanship, the spectacle, and you guessed it, the advertisements. With an audience of tens of millions of Americans tuning in, the advertising slots during this event have become some of the most coveted and expensive on television. Prices for these prime spots can range from a staggering 5 million to an eye-watering 14 million dollars, depending on whether the ad runs for 30 seconds or a full minute.
But why do advertisers pay such astronomical sums? Because the Super Bowl is not just a sporting event—it’s a cultural phenomenon where the commercials are almost as much of a draw as the action on the field. Every year, viewers are not only treated to an exhilarating game but also some of the most unique and talked-about advertisements. These include intriguing trailers and sneak peeks of upcoming movies and highly anticipated TV series. For many, it’s these memorable, funny, and sometimes downright bizarre ads that become as much a topic of conversation as the game’s pivotal plays and final score.