In recent years, users have increasingly complained about the quality of search results offered by search engines like Google, Bing, and DuckDuckGo. Many people point out that it is becoming more and more difficult to find efficient results during the first search, whether it is due to promoted content or SEO-focused texts. As a result, researchers have decided to investigate whether search results are truly declining in quality.
A recent publication from Techspot discusses the results of an experiment that confirmed the decline in the quality of main search results. The researchers conducted 7,392 product review searches on Google, Bing, and DuckDuckGo over a year, and unfortunately found that the search engines displayed lower quality results to users. This decline in quality was attributed to SEO-oriented content and aggressive marketing campaigns.
SEO-oriented content is a major problem contributing to the decline in search result quality. Content that lacks quality is able to rank highly due to SEO tactics, leading to lower quality results for users. Similarly, aggressive marketing campaigns place ads and promotional content among the main search results, further reducing the quality of results.
Artificial intelligence is also becoming a problem when it comes to finding efficient search results. AI-based tools are perfecting their work, which means that content generated by AI is gaining relevance and reducing the presence of efficient content in Google searches. However, Google has announced that it is investing in improvement measures to address this issue and avoid spam problems.
Overall, these findings confirm that the quality of search results is declining, and the influence of artificial intelligence is a contributing factor. It is important for search engines to address these issues in order to provide users with more accurate and efficient search results.