An overwhelming anger with those responsible for Call of Duty caused one of the most important content creators in the franchise’s recent history, Nick “Nickmercs” Kolcheff, to abandon the video game for more than half a year. However, after six months of controversies following the removal of his skin from the video game store due to a controversial tweet, he has decided to return to the game.
Nickmercs explained that the time away from the game has been good for him and he stands by everything he said in the past, expressing no regrets. Despite the controversy surrounding a tweet about LGBT pride month, in which he expressed his disapproval of educational campaigns in favor of the group’s rights in schools, Nickmercs has returned to Call of Duty: Warzone and seems to be staying for the foreseeable future.
He has been playing games with other content creators and has already proposed some challenges that he will seek to complete in streaming over the next few days. It remains to be seen if Activision will change its mind after purchasing Microsoft, although it seems unlikely.
The streamer might remain away from the company’s official events, such as the presentations of new video games. This was the case when the reveal of Call of Duty: Modern Warfare 3 took place. Content creators have become essential for video game companies, but the relationship can be potentially problematic. The situation with Nickmercs and Call of Duty is an obvious example of the tensions that can arise when a creator’s attitude can worsen the brand’s image.
In conclusion, after a long absence, Nickmercs has made a return to Call of Duty: Warzone, stirring up discussions about the relationship between content creators and video game companies. The controversy that led to his departure has not been resolved, and it remains to be seen how the situation will unfold in the future.