In the bustling heart of Amsterdam, the Van Gogh Museum became an unexpected hotspot in September 2023, not just for art lovers, but for collectors and Pokémon fans. A frenzy erupted as the museum exclusively released a special promotional card—a Pikachu portrayed wearing a hat reminiscent of Vincent Van Gogh’s ‘Self-portrait with a gray felt hat’ from 1887. This limited edition card quickly became the treasure hunters’ holy grail, inflating to astonishing prices on resale platforms and earning the title of the most valuable card released that year.
The card’s release coincided with the museum’s 50th anniversary and was a result of an official collaboration with Pokémon. Sadly, the event turned a bit sour when videos on social media captured the chaos and the lengths to which people would go to get their hands on the exclusive item. Speculators swooped in, creating a whirlwind of demand that deviated from the initial spirit of celebrating both the iconic artist and the beloved Pokémon franchise. Witnessing the bedlam, The Pokémon Company even issued an apology, acknowledging that the speculative rush overshadowed what was meant to be a joyous merging of cultures.
Months after the initial pandemonium, there’s a significant development stirring in the Pokémon Trading Card Game (TCG) community. According to Pokebeach, a media outlet dedicated to all things Pokémon TCG, The Pokémon Company is planning to release the card again. The speculation is that by introducing more copies into the market, they hope to quell the inflated prices and allow more fans to own a piece of this unique collectible without breaking the bank.
This time around, it’ll be a substantial reprint, intended to tackle the issue of speculation directly. Pokémon enthusiasts in the Netherlands are in for a treat, as numerous stores across the country are preparing to receive the much-anticipated restock of the Van Gogh-style Pikachu card. To participate in the promotion and take home this special card, shoppers will need to spend over €29.99 on TCG products.
Pokebeach speculates that around 100,000 Pikachu Van Gogh cards will be circulated through more than 1,000 store chains involved in the promotion. A total of seven major companies with an extensive network of stores in the Netherlands will help ensure wide availability. This approach means many more fans could have the opportunity to own the card without the previous frenzy, thus democratizing access to a piece of Pokémon and art history.