Sports is under the spotlight of major streaming platforms, and in the United States, alliances have already begun.
The streaming market never ceases to surprise us or to grow, although we are made to believe otherwise to raise subscription prices. A good example can be found in the upcoming joint venture being prepared by three major media conglomerates.
According to Variety, Disney, Warner Bros. Discovery, and Fox Corp – the company that emerged from the assets of Fox that the House of Mouse did not acquire in 2019 – are preparing a new joint streaming platform in which they will bring together their sports licenses under one roof.
Each company will own a third of the new media, which will have its own board of directors and will pay the parent companies for the sports licenses of the content it broadcasts. Initially, no original productions are expected to be carried out.
The platform will provide access to channels such as ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV, and ESPN+, as well as hundreds of hours of the NFL, NBA, NHL, and MLB.
Another shark in the sports streaming tank
Sports has long been an important piece in streaming. Disney suffered a heavy blow in India when it lost the cricket league, for example, and Amazon is increasingly incorporating sports content.
This new platform from Warner, Disney, and Fox, which doesn’t have a name yet, is scheduled to launch in the fall, and it is a joint effort, much like Hulu was at the time, although we have gradually seen how the House of Mouse has been taking over the service.
Movies and series have been the main attraction of major streaming platforms, such as Netflix or Disney+, but sports has shown an even greater capacity to attract viewers on services like DAZN.
We will have to see how this joint effort takes shape in the United States and if, eventually, we will see it in other countries.