The Walt Disney Company made headlines recently when it announced a massive investment in Epic Games, a move that signals a major shift in its participation in the video game industry. Instead of selectively participating in projects or licensing franchises and characters, Disney plans to create its own expansive universe with the help of Epic Games, a major player in the gaming industry.
The company will invest a whopping 1.5 billion dollars in Epic Games shares, making it one of the largest bets ever made by Disney in the video game industry. This move demonstrates Disney’s commitment to expanding into the video game market and creating new experiences for fans of its iconic franchises such as Marvel, Star Wars, Pixar, Avatar, and its classic animated films.
Disney aims to leverage Epic Games’ industry-leading technology, including the popular game Fortnite and the Unreal Engine, to reach consumers in new and innovative ways. The new project will encompass all entertainment formats, offering players a multitude of experiences, games, interactive and creative activities, and the possibility of acquiring content related to all Disney franchises and brands.
As part of the collaboration, Disney and Epic Games have unveiled plans for a persistent universe that will interoperate with Fortnite. The universe, created through Unreal Engine, will feature islands with entire cities, studios dedicated to Disney’s brands, and various iconic locations connected through the classic castle that presides over Disney’s amusement parks.
While the launch date for this new digital Disney World has not been announced yet, Disney is expected to navigate a regulatory period before it can make the universe available to the public. However, an official trailer suggests that everything will begin to take shape “soon.”
This partnership between Disney and Epic Games represents a significant step forward for both companies and promises to offer fans new and exciting ways to engage with Disney’s beloved characters and stories in the digital space.