Many live or on-demand audiovisual content companies are currently identifying Twitch’s weaknesses. As a result, other platforms such as Kick, YouTube, or TikTok are making efforts to attract creators and enhance their applications to make them more visually appealing and trustworthy.
YouTube has recently declared war on TikTok in the realm of vertical videos on mobile devices. With the launch of Shorts, YouTube is aiming to compete with TikTok in the short video format. Additionally, YouTube is looking to expand its battle into the domain of direct videos in this format.
One important development in this competition is that YouTube creators now have the ability to multistream both horizontal and vertical broadcasts, allowing their community to choose their preferred viewing option. However, this feature comes with a caveat – according to the YouTube support page on Twitter, the live double stream will count as two simultaneous broadcasts and will require the use of third-party plugins or applications.
The increased competition will ultimately benefit viewers by providing them with more content options. It is also interesting to observe how the implementation of direct shorts on the YouTube platform will be received in comparison to TikTok and traditional horizontal video formats.
In conclusion, the influx of competition among these platforms will likely lead to a wider array of content options for viewers. With YouTube’s attempt to rival TikTok in the realm of short videos, creators and viewers can look forward to an even more diverse and dynamic content landscape in the future.